MAGICLAB
MAGIC ultra-premium yogurt tub, vanilla, 1 litre

FIG. 01 — TUB / VANILLA / 1 L · SPECIMEN NO. MG-TUB-VAN-1L

BATCH · ULTRA-FILTERED · LIVE

Culture,
clinically dialled.

Six live strains. Fifty billion CFU. Ultra-filtered to concentrate protein and cultures while cutting lactose and sugar. Yogurt, run like a lab.

PROTEIN
32 g
SUGAR
3 g
ENERGY
160 kcal
CULTURES
5×1010 CFU
LACTOSE
FREE
GLUTEN
FREE
Shop the line Read the science

01 / 06 — PROVEN FORMATS

Start where the data points.

The four SKUs our repeat-purchase rate keeps electing. Same formula, five delivery formats.

VIEW ALL 10 SKUS →

02 / 06 — THE CULTURES

Six strains. Indexed, counted, alive.

Every serving carries a verified consortium of six live cultures — the same discipline a supplement would demand, in a yogurt that tastes like dessert.

COLONY-FORMING UNITS / SERVING

0

5×1010 CFU · GUARANTEED AT END OF SHELF LIFE, NOT AT MANUFACTURE

    03 / 06 — METHOD

    Why ultra-filtered.

    Filtration concentrates what matters and removes what doesn’t. The result reads less like marketing and more like a lab report.

    1. STEP 01

      Filter

      Fresh milk passes cold membranes that hold protein and calcium while lactose and water pass through. No powders, no fortifiers.

    2. STEP 02

      Culture

      The concentrate is inoculated with six strains and fermented low and slow until pH drops below 4.6 — live, active, verified.

    3. STEP 03

      Count

      Every batch is plate-counted. Fifty billion CFU per serving guaranteed through end of shelf life, cold-chain intact.

    04 / 06 — FLAVOR INDEX

    Three formulations. Zero compromise.

    Every flavor holds the same panel — 32 g protein, 3 g sugar, 160 kcal — so the choice is taste, never trade-off.

    FIELD SAMPLE — FULL LINE, MOTION STUDY 01, ROYAL BLUE CONTROL BACKDROP

    05 / 06 — ORIGIN

    Artisans of cream,
    disciples of data.

    MAGIC started with a simple refusal: that “high protein” had to taste like penance, and that “tastes amazing” had to carry a sugar bill. We spent two years dialling filtration curves, fermentation windows and strain ratios until the numbers and the spoon agreed.

    What shipped is a culture yogurt that reads like a supplement facts panel and eats like dessert. We publish the numbers because we are proud of them — and because you should never have to take taste on faith, or nutrition on vibes.

    — THE MAGIC CULTURE LAB · EST. BATCH 001

    06 / 06 — EXTERNAL REVIEW

    “The first high-protein yogurt where the macros are the least interesting part.”

    — THE MORNING PANEL

    “Reads like a lab report, eats like a dessert trolley. We kept the fridge stocked.”

    — STRENGTH & TABLE

    “Fifty billion CFU with third-party counts. This is what probiotic claims should look like.”

    — GUT CHECK WEEKLY